Google AI Election Ads Policy: Google’s policy on political content will change in mid-November, ahead of the 2024 presidential election. This change aims to curb AI use in political ads by mandating marketers to disclose AI usage in their ads.
Under this new rule, verified election advertisers must disclose if they used AI to manipulate their ad text in a misleading manner. They need to specify if AI was used to create fake content or alter real footage. This rule applies to media and must be displayed where users will likely see it.
The move is in response to the increasing use of AI in political ads, raising concerns about its ability to deceive and manipulate facts. After President Biden announced his re-election bid, the GOP released a 30-second ad titled “AI-generated glimpse of the country’s future if Biden wins in 2024.” In June, Governor Ron DeSantis‘ campaign shared a video with fake images of Trump kissing Fauci. The campaign didn’t mention AI as the creator of these images.
Due to these events, politicians will act. Rep. Yvette D. Clarke, a NY Democrat, proposed a bill to mandate that AI-powered election ads disclose their use. She stressed the significance of this issue as AI-generated content is expected to be heavily used by campaigns, political parties, and Super PACs in the 2024 election. Clarke feared AI-made material may manipulate and deceive people, impacting national security and elections.
ALSO READ: Georgia Election: Reflections on 2020 Impact and Future Uncertainties
In April, Chuck Schumer, a Democrat from New York and Senate Majority leader, emphasized the need for the US to establish AI regulations. He said he’d try to set up rules to address AI risks. This project aims to enhance security, accountability, and openness while remaining adaptable to technological changes.
Google’s policy change on political material highlights the growing significance of AI in political advertising and the need for clear rules in this evolving landscape. The disclosure rules inform the public about AI’s role in political material. This ensures transparency and accountability as the 2024 election approaches.
Also Read: Kendra Wilkinson Emergency Room Panic: Former Reality Star Seeks Treatment
Our Reader’s Queries
Can AI run Google Ads?
Google utilizes artificial intelligence to determine optimal bidding, target relevant searches, and generate highly tailored ads for consumers.
What can’t you advertise on Google Ads?
We strive to ensure the safety of individuals, whether they are online or offline. Therefore, we prohibit the promotion of any products or services that pose a risk of harm, injury, or damage.
What is the new AI policy of Meta?
Meta has announced that advertisers worldwide must now disclose their use of AI or similar digital editing methods when creating or altering political or social issue ads. This requirement comes from Nick Clegg, Meta’s president of global affairs.
What does eligible policy mean on Google Ads?
Ads and products that meet our guidelines but have restrictions on when and where they can appear are deemed “eligible (limited).”