Delta Air Lines Loyalty Program: Delta Air Lines is reconsidering a loyalty program change due to its ambitious plans to accommodate more elite frequent fliers. CEO Ed Bastian said the moves may have gone too far and need reevaluation.
Delta recently announced changes to elite rank requirements just two weeks ago. Starting in early 2025, the airline aimed to base elite status solely on passenger spending, disregarding flight numbers. The changes also made it more difficult for Delta credit card holders to access airport clubs.
Many on social media were upset about the changes, and loyal Delta customers threatened to switch airlines. Alaska Airlines and JetBlue Airways, competitors of Delta, offered deals to attract unhappy Delta customers by matching their prize status to their own programs.
In a speech to the Atlanta Rotary Club, CEO Ed Bastian acknowledged the need for the company’s direction to change. He admitted Delta may have made changes too quickly, saying, “No question, we probably went too far.” Bastian said modifications to the changes would be made public soon. During his speech, he didn’t say much about these changes.
Bastian informed the Rotary Club that Delta would review their changes, receiving cheers from the audience. The airline’s response highlights the importance of listening to customer feedback and aligning changes with the preferences of frequent travellers.
Since the epidemic began, more Delta customers have reached the Diamond level. This is why these changes were made. Due to increased demand for first-class seats, upgrades, and access to Delta’s airport Sky Clubs, concerns about crowding in these exclusive areas have arisen. Delta aims to meet the needs of its frequent travellers by balancing loyalty rewards and maintaining their expected level of care.
ALSO READ: Southwest Airlines Travel Offer: Unveiling the “Buy One, Get One 50% Off” Adventure
Also Read: Letitia James: Trump Foe Turned Legal Powerhouse in New York
Our Reader’s Queries
What loyalty program is Delta part of?
SkyMiles goes beyond a typical flyer program – it’s all about loyalty. Through SkyMiles partners, you can earn miles for your next journey by using everyday services and products. You can rack up miles for dining out, hotel stays, rideshares, shopping splurges, and more with your favorite brands.
What airlines are partners with Delta SkyMiles?
Summary. Aeromexico, Air France, China Eastern, KLM, Korean Air, LATAM, Virgin Atlantic, and more.
Is Delta part of the Star Alliance?
Delta is part of the SkyTeam alliance and collaborates with global carriers like Aerolíneas Argentinas, Aeroméxico, and Air Europa.
How many points do you need for a free flight on Delta?
Delta Air Lines offers free flights for as little as 8,000 miles in coach/economy and 56,000 miles in business class. Meanwhile, Southwest Airlines requires 7,519-57,088 miles for coach/economy and 12,194-60,175 miles for business class. United Airlines allows free flights for 10,600-20,800 miles in coach/economy and 25,000-75,500 miles in business class. Lastly, JetBlue offers free flights for 7,700-15,800 miles in coach/economy and 82,200-165,900 miles in business class.