Apple BIS Acquisition: Apple acquired the Swedish classical music label BIS to enter the streaming classical music market. In the US, classical music accounts for only 0.8% of streams, despite over 80% of music being streamed. Apple aims to boost this percentage with its new music app and BIS. This deal gives Apple a small team and BIS’s catalog of acclaimed games. Apple Music will now access thousands of classical recordings, known and unknown. BIS is known for its unique records and has a diverse catalog.
One challenge of watching classical music is dealing with its complexity. Composers, artists, groups, and movements can all be part of a classical piece, and their names may vary. Apple is addressing these issues through purchases and product changes. In 2021, Apple acquired Primephonic, a classical music streaming company. Apple used Primephonic’s tech this year for the Apple Music Classical app. The company has invested in high-end audio software and gear.
Adding BIS, a reputable classical record label with 50 years of experience, boosts Apple’s classical music projects’ credibility. Robert von Bahr, BIS founder, emphasizes audio quality importance. This aligns with Apple’s commitment to new ideas like Spatial Audio. Despite BIS’s limited presence in the music industry, it strives to ensure fair compensation for singers. The label will give singers royalties based on record sales, not flat fees. This allows recording programs to be more daring and creative, but BIS has also faced issues with authors demanding high fees for materials and rights.
ALSO READ: Brian May AI Music Warning: The Queen Guitarist Cautionary Tale for Human Musicians in 2023
Apple’s BIS purchase shows commitment to classical music streaming and belief in its growth potential. Despite classical music having fewer fans than pop or rock, Apple aims to enhance the streaming experience for classical music enthusiasts and expand its presence in the classical music market.
This move boosts Apple’s position in music and reduces players in the classical music ecosystem. We are still determining how this purchase will impact business and future deals in classical music. In conclusion, Apple’s purchase of BIS is a big step in expanding its presence in the classical music streaming market. BIS is a great partner for Apple’s classical music projects due to its extensive library and focus on sound quality.
Also Read: Escape From Tarkov 13.5.1 Patch Notes: New Quests Added
Our Reader’s Queries
Why did Apple buy BIS?
Apple has purchased BIS Records, a well-established Swedish record label specializing in classical music. This acquisition is part of Apple’s ongoing strategy to appeal to classical music enthusiasts.
What is Apple’s largest acquisition?
In August 2014, Apple made its biggest purchase yet with the acquisition of Beats Electronics for a whopping $3 billion. Out of the many companies Apple has bought, a massive 71 of them were located right here in the United States.
Who did Apple just buy?
In 2022, Apple only bought two companies: Credit Kudos Inc. and AI Music.
How many companies has Apple merged with?
Apple has acquired 112 companies in various sectors including Apple, Enterprise Tech – US, and Enterprise Software. The total spending on these acquisitions has surpassed $218B.